Google Tilt Brush is a 3D Virtual Reality art software. We created a one-of-a-kind social media activation to highlight Tilt Brush's magical features.
How's your costume cauldron brewing? Whether scary or sweet, tweet a photo of your Halloween costume with #TiltOrTreat for a chance to have your look reimagined with Tilt Brush. The VR magic starts Monday, stay tuned! 👻 pic.twitter.com/oXYvrlh8Xi
— Google (@Google) October 26, 2018
OVERVIEW
Every year, Google gets into the spirit of Halloween. This year, we wanted to highlight the magic of Google Tilt Brush.
We created a one-of-a-kind social media activation: tens of thousands from Google's social media audience submitted costume requests and we brought them to life in Tilt Brush. The campaign has received several million impressions to-date on social.
I created this project as Artist in Residence @ Google.
THE PROMPT
Come boo with our crew! 👻 To have your Halloween costume reimagined today by Tilt Brush artists in VR:
— Google (@Google) October 29, 2018
1️⃣ Tweet a photo of your ghostly garb
2️⃣ Tag with #TiltOrTreat
3️⃣ Stay tuned for a Tilt...or a treat! pic.twitter.com/HN51dbNUdn
THE WITCH
THE PUMPKIN PATCH
Pardon us, which way to the pumpkin patch? @angelahaddad's got directions. #TiltOrTreat https://t.co/qCkRoDPxRK pic.twitter.com/uP5IF9naHR
— Google (@Google) October 29, 2018
THE STEAM PUNK
Thanks for getting this party startled! Happy #TiltOrTreat from VR artist @angelahaddad. https://t.co/4VySRj9pSn pic.twitter.com/VjKWN8oLcS
— Google (@Google) October 29, 2018
TEAM
Angela Haddad / Estella Tse / Izzy Parkinson / Bobby Spero