ABOUT

I'm a California-based creative director.

I've conceptualized, designed, and directed experiences across many mediums and disciplines - including product, film, animation, illustration, and VR/AR. I believe top work is rooted in a focused vision, stellar design, and a synergetic team.

My design approach is fueled by the value of understanding the audience's human side to create compelling, engaging experiences.

I've developed and pitched innovative solutions, managed teams of up to 15 senior creatives, and am always strategizing the prime opportunities for the brands I work with.

Feel free to reach out - I always enjoy a good chat!

A7ADDAD@GMAIL.COM

TALKS

SXSW
GDC
Unity3D Keynote Interview
UCLA Anderson
Digital Hollywood
NAB
SAG-AFTRA
Seoul Next Content

HONORS

SXSW Featured "Decoded Fashion" Experience
One World Media 'Digital Media' award sponsored by Google
Snapchat Lens Studio Launch Partner
Judge at MIT Media Lab Hackathon
Facebook Oculus Launchpad Fellow
Advisory Board Member: UCLA Anderson VR Initiatives
Interview in Amazon best-seller, "Storytelling for Virtual Reality"