ANGELA

HADDAD

Hi! I'm based in SF and am currently heading Creative @ Segment (acquired by Twilio for $3.2B) on all things Brand + Marketing.

I previously led work for Google, Sephora, AJ+ & more.

Some highlights.

1 /

SEGMENT — Brand.

— Brand refresh - including strategy, identity and brand design, our design system, illustration, and iconography across all Brand + Marketing touch points.

2 /

SEGMENT — Journeys.

— Campaign for the momentous product launch of Segment "Journeys."
↓ VOLUME ON

3 /

GOOGLE — Cloud Next.

— 3D VR installation & social campaign 2M+ online reach 35K+ attendees.

4 /

SEPHORA — Video Series.

— "This Month at Sephora" videos for a demonstrative way to share new product info.
↓ VOLUME ON

5 /

SEGMENT — CDP Week.

— Branding for the now industry-leading conference + its accompanying integrated campaign.
↓ VOLUME ON

6 /

AJ+ — Documentary Film.

— An impactful film + campaign: the story of a disastrous oil spill in Nigeria Feat. @ Vancouver Film Festival
2.7M+ views One World Media award by Google.
↓ VOLUME ON

7 /

SEPHORA — Visual System.

— Brand identity development + Design System development for Sephora EDU.

8 /

LIVENATION — Music Video.

— A virtual reality music video + experiential campaign with art dynamically reacting to the beat of the music.
↓ VOLUME ON

9 /

GOOGLE — Halloween.

— A one-of-a-kind interactive social media activation for Google Tilt Brush on Halloween.

10 /

PERSONAL WORK — Art & Motion.

— A selection of stop-motion experiments, illustrations, and 3D animations.
↓ VOLUME ON

11 /

MICROSOFT — Mixed Reality.

— Proof-of-concept for a campaign inspiring creators and showcasing the capabilities of the tools.
↓ VOLUME ON

12 /

BLOOMINGDALE'S — Short Film.

— A short film to make a statement about our planet. Exclusively available @ the NY location for a limited time.

13 /

MARINELLO — Brand.

— Branding + visual systems for the top beauty school in the U.S.

CONTACT

Feel free to reach out - I always enjoy a good chat!

ABOUT / LINKEDIN
e: angelaxhaddad@gmail.com
c: 213.632.9546