ANGELA

HADDAD

Hi! I'm a California-based Creative Director. I recently headed Creative @ Segment (acquired by Twilio for $3.2B) on all things Brand & Marketing.

I previously led work for Google, Sephora, AJ+ & more.

ANGELA
HADDAD

Hi! I'm a California-based Creative Director. I recently headed Creative @ Segment (acquired by Twilio for $3.2B) on all things Brand & Marketing.

I previously led work for Google, Sephora, AJ+ & more.

SEGMENT — Brand.

Defined the Segment brand and visual systems in preparation of a high-profile exit - including strategy and creative across all touchpoints. We got acquired by Twilio for $3.2B.

SEGMENT — Journeys.

Campaign and creative for the momentous launch of Segment's latest product, named Journeys.

LAUNCH VIDEO

SEGMENT — CDP Week.

Brand development for the industry-leading conference + its accompanying integrated campaign.

RECAP

SEGMENT — OOH.

Directed creative of a visionary billboard featuring a captivating 3D illusion as you enter the San Francisco Bay Bridge. Color palette transforms at nighttime to an evening theme. Enhanced with a digital message board dynamically displaying alternating messaging.

ANGE HADID — Brand.

Designed and developed a fine-jewelry brand and business built upon the philosophy that 18K solid gold is a superior purchasing choice for jewelry lovers.

LAUNCH VIDEO

GOOGLE — Experiential.

3D VR experiential & social campaign 2M+ online reach 35K+ IRL attendees.

PREVIEW

HAL TALKS — AI-generated show.

Wondering what the great minds in history would say if they were alive today? My co-creator and I "brought them back" to tell us themselves. Everything you see and hear is fully AI generated. 20k+ viewers and listeners

PREVIEW

SEPHORA — Video Series.

"This Month at Sephora" videos for a demonstrative way to share new product info.

PREVIEW

AJ+ — Documentary film.

An impactful film + campaign: the story of a disastrous oil spill in Nigeria Featured @ Vancouver Film Festival
2.7M+ views Won the "One World Media" award by Google.

PREVIEW