Hi! I'm Angela,
I'm an award-winning creative director currently in San Francisco leading creative direction at Segment, the leading customer data platform (acquired by Twilio). Before that, I led work for Google, Sephora, Microsoft & more over the past 10 years.
We needed to add delight and engagement to the Google Cloud Next conference. Created vibrant illustrations and animations for key conference moments, also available to be experienced in-person in 3D Virtual Reality at the event.
Online reach of 2M+ users
Role: Conceptual, Art Direction, Design
Segment needed to define its brand identity and centralize all specifications in order to maintain consistency across our work and allow for flexibility of use. I spearheaded our brand guidelines and Visual System across logo, color, illustration, iconography, typography + more.
Role: Creative Direction; Art Direction
A one-of-a-kind social media activation: tens of thousands from Google's audience submitted Halloween costume requests. We then created the ideas as animated illustrations and the creations were published live in realtime.
The campaign received several million impressions and is still garnering more
Role: Conceptual, Art Direction, Illustration
Invited among 10 creative leaders globally to form the Microsoft Creator Council and create campaigns to drive developer awareness of their tools.
Worked closely with User Research & Product Marketing to create a proof-of-concept campaign inspiring creators and showcasing the capabilities of the tools.
Role: Conceptual, Art Direction, Creative Direction, Design