ANGELA

HADDAD

Hi! I'm based in SF and am currently heading Creative @ Segment (acquired by Twilio) on all things Brand + Marketing.

I previously led work for Google, Sephora, AJ+ & more.

 

Some highlights.

CREATIVE DIRECTOR

SEGMENT — Brand.

— Brand refresh - including strategy, identity and brand design, our design system, illustration, and iconography across all Brand + Marketing touch points.


CREATIVE DIRECTOR

SEGMENT — Journeys.

— Campaign for the momentous product launch of Segment "Journeys."

VOLUME ON ↓


ART DIRECTOR

GOOGLE — Cloud Next.

— 3D VR installation & social campaign 2M+ online reach 35K+ attendees.


CREATIVE DIRECTOR

SEPHORA — Video Series.

— "This Month at Sephora" videos for a demonstrative way to share new product info.

VOLUME ON ↓


CREATIVE DIRECTOR

SEGMENT — CDP Week.

— Branding for the now industry-leading conference + its accompanying integrated campaign. 

VOLUME ON ↓


ART DIRECTOR

AJ+ — Documentary Film.

— An impactful film + campaign: the story of a disastrous oil spill in Nigeria Feat. @ Vancouver Film Festival 2.7M+ views One World Media award by Google.

VOLUME ON ↓


CREATIVE DIRECTOR

SEPHORA — Visual System.

— Brand identity development + Design System development for Sephora EDU. *Password-protected.


CREATIVE DIRECTOR

LIVENATION — Music Video.

— A virtual reality music video + experiential campaign with art dynamically reacting to the beat of the music.

VOLUME ON ↓


ART DIRECTOR

GOOGLE — Halloween.

— A one-of-a-kind interactive social media activation for Google Tilt Brush on Halloween.


DESIGN · ART

PERSONAL WORK — Art & Motion.

— A selection of stop-motion experiments, illustrations, and 3D animations.

VOLUME ON ↓


DIRECTOR · CREATIVE DIRECTOR

MICROSOFT — Mixed Reality.

— Proof-of-concept for a campaign inspiring creators and showcasing the capabilities of the tools. *Password-protected.

VOLUME ON ↓


DIRECTOR

BLOOMINGDALE'S — Short Film.

— A short film to make a statement about Earth. Exclusively available @ the NY location for a limited time.


CREATIVE DIRECTOR

MARINELLO — Brand.

— Branding + visual systems for the top beauty school in the U.S.

CONTACT

Feel free to reach out - I always enjoy a good chat!

ABOUT / LINKEDIN

EMAIL: a@onethirdblue.com
PHONE: 213.632.9546

© 2021 ANGELA HADDAD