ANGELA

HADDAD

Hi! I'm a California-based Creative Director. I recently headed Creative @ Segment (acquired by Twilio for $3.2B) on all things Brand & Marketing.

I previously led work for Google, Sephora, AJ+ & more.

Some highlights

SEGMENT — Brand.

Defined the Segment brand and visual systems in preparation of a high-profile exit - including strategy and creative across all touchpoints. We got acquired by Twilio for $3.2B.

SEGMENT — Journeys.

Campaign and creative for the momentous launch of Segment's latest product, named Journeys.
↓ LAUNCH VIDEO

SEGMENT — CDP Week.

Brand development for the industry-leading conference + its accompanying integrated campaign.
↓ OVERVIEW

SEGMENT — OOH.

Directed creative of a visionary billboard featuring a captivating 3D illusion as you enter the San Francisco Bay Bridge. Color palette transforms at nighttime to an evening theme. Enhanced with a digital message board dynamically displaying alternating messaging.

ANGE HADID — Brand.

Designed and developed a fine-jewelry brand and business built upon the philosophy that 18K solid gold is a superior purchasing choice for jewelry lovers.
↓ LAUNCH VIDEO

GOOGLE — Cloud Next.

3D VR experiential & social campaign 2M+ online reach 35K+ IRL attendees.
↓ PREVIEW

HAL TALKS — AI meets AI.

Wondering what the great minds in history would say if they were alive today? My co-creator and I "brought them back" to tell us themselves. Everything you see and hear is fully AI generated.
20k+ viewers and listeners
↓ PREVIEW

SEPHORA — Video Series.

"This Month at Sephora" videos for a demonstrative way to share new product info.
↓ SAMPLE VIDEO

AJ+ — Documentary Film.

An impactful film + campaign: the story of a disastrous oil spill in Nigeria Featured @ Vancouver Film Festival
2.7M+ views Won the "One World Media" award by Google.
↓ PREVIEW

SEPHORA — Visual System.

Brand identity development + Design System development for Sephora EDU.

GOOGLE — Halloween.

A one-of-a-kind interactive social media activation for Google Tilt Brush on Halloween.

LIVENATION — Music Video.

A virtual reality music video + experiential campaign with art dynamically reacting to the beat of the music.
↓ PREVIEW

MARINELLO — Brand.

Branding + visual systems for the top beauty school in the U.S.

MICROSOFT — Mixed Reality.

Proof-of-concept for a campaign inspiring creators and showcasing the capabilities of the tools.
↓ PREVIEW

BLOOMINGDALE'S — Short Film.

A short film to make a statement about our planet. Exclusively available @ the NY location for a limited time.

PERSONAL WORK — Art & Motion.

A selection of stop-motion experiments, illustrations, and 3D animations.
↓ PREVIEW

CONTACT

Feel free to reach out - I always enjoy a good chat!

ABOUT / LINKEDIN
e: [email protected]
c: 213.632.9546