Hi! I'm Angela,
an award-winning Creative Director.
I conceptualize and direct in the medium best fit for each story. I'm currently in San Francisco leading creative direction at Segment, a B2B tech unicorn building the ultimate data pipeline, providing the #1 customer data platform.
We needed to add delight and engagement to a buttoned-up conference. We created vibrant illustrations and animations for key Google Cloud Next conference moments, also available to be experienced in-person in 3D Virtual Reality at the event.
Online reach of 2M+ users
Role: Conceptual, Art Direction, Design
We needed to define our brand identity and centralize all specifications in order to maintain consistency across our work and allow for flexibility of use. I led the process of defining those brand features and accompanying guidelines across logo, color, illustration, iconography, typography + more.
Role: Creative Direction
A one-of-a-kind social media activation: tens of thousands from Google's audience submitted Halloween costume requests. We then created the ideas as animated illustrations and the creations were published live in realtime.
The campaign received several million impressions and is still garnering more
Role: Conceptual, Art Direction, Illustration
Invited among 10 creative leaders globally to form the Microsoft Creator Council and create campaigns to drive developer awareness of their tools.
Worked closely with User Research & Product Marketing to create a proof-of-concept campaign inspiring creators and showcasing the capabilities of the tools.
Role: Conceptual, Art Direction, Creative Direction, Design