Angela Haddad Creative Director

ANGELA
HADDAD

Hi! I'm a San Francisco-based Creative Director.

I've headed Creative @ Segment (acquired by Twilio for $3.2B) on all things Brand & Marketing, and have led work for Google, Sephora, AJ+ & more.

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SEGMENT — Brand.

Defined the Segment brand and visual systems in preparation of a high-profile exit - including strategy and creative across all touchpoints. We got acquired by Twilio for $3.2B.   

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SEGMENT — Journeys.

Campaign and creative for the momentous launch of Segment's latest product, named Journeys.

LAUNCH VIDEO —

SEGMENT — CDP Week.

Brand development for the industry-leading conference + its accompanying integrated campaign.    

SEGMENT — OOH.

Directed creative of a visionary billboard featuring a captivating 3D illusion as you enter the San Francisco Bay Bridge. Color palette transforms at nighttime to an evening theme. Enhanced with a digital message board dynamically displaying alternating messaging.   

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ANGE HADID — Brand.

Designed and built a business and brand of "actually-fine fine jewelry".    

Pattern - mama said
Pattern - mama said

GOOGLE — Experiential.

3D VR experiential & social campaign    2M+ online reach    35K+ IRL attendees.   

HAL TALKS — AI-generated show.

Wondering what the great minds in history would say if they were alive today? My co-creator and I "brought them back" to tell us themselves. Everything you see and hear is fully AI generated. 20k+ viewers and listeners  

SEPHORA — Video Series.

"This Month at Sephora" videos for a demonstrative way to share new product info.   

AJ+ — Documentary film.

An impactful film + campaign: the story of a disastrous oil spill in Nigeria      Featured @ Vancouver Film Festival
2.7M+ views    Won the "One World Media" award by Google.   

SEPHORA — Visual System.

Brand identity development + Design System development for Sephora EDU.

GOOGLE — Halloween activation.

3D VR experiential & social media activation for Google Tilt Brush on Halloween. 

LIVENATION — Music Video.

A virtual reality music video + experiential campaign with art dynamically reacting to the beat of the music. 

MARINELLO — Brand.

Branding + visual systems for the top beauty school in the U.S.

META  — Oculus VR For Good.

A 360 VR film made as part of Oculus' VR for Good Lab. The film features animated art alongside live action footage of differently-abled dancers.  

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MICROSOFT — Mixed Reality.

Proof-of-concept for a campaign inspiring creators and showcasing the capabilities of the tools.

PILOT —

BLOOMINGDALE'S — Short Film.

A short film to make a statement about our planet. Exclusively available @ the NY location for a limited time.

PERSONAL WORK — Art & Motion.

A selection of stop-motion experiments, illustrations, and 3D animations.