AHADDAD
AHADDAD
📍 SF, CA
Hi! I'm Angela, a creative director based in San Francisco.
I craft stories and visuals that help brands come to life.
I've headed Creative and led projects at companies of all stages, from Seed (Cartwheel; Echo Chess; etc.) to Series C (Segment, acq. by Twilio, $3.2B; etc.), and beyond (Google; Sephora; etc.).
CARTWHEEL Launch.
Strategized and Creative Directed the launch campaign for Cartwheel, a generative AI animation platform just emerging out of stealth.
SEGMENT Brand.
Defined the Segment brand and visual systems in preparation of a high-profile exit - including strategy and creative across all touchpoints. We got acquired by Twilio for $3.2B.
SEGMENT CDP Week.
Brand development for the industry-leading conference and its accompanying integrated campaign.
GOOGLE Experiential.
3D VR experiential & social campaign // 2M+ online reach // 35K+ IRL attendees.
SEGMENT OOH.
Directed creative of a visionary billboard featuring a captivating 3D illusion as you enter the San Francisco Bay Bridge. Color palette transforms at nighttime to an evening theme. Enhanced with a digital message board dynamically displaying alternating messaging.
ANGE HADID Brand.
Designed and built a business and brand of "actually-fine fine jewelry".
SEPHORA Video Series.
"This Month at Sephora" videos for a demonstrative way to share new product info.
AJ+ Documentary.
An impactful film + campaign: the story of a disastrous oil spill in Nigeria // Featured @ Vancouver Film Festival // 2.7M+ views // Won the "One World Media" award by Google.
GOOGLE VR Halloween.
3D VR experiential & social media activation for Google Tilt Brush on Halloween.
HAL TALKS AI Show.
Wondering what the great minds in history would say if they were alive today? My co-creator and I "brought them back" to tell us themselves. Everything you see and hear is fully AI-generated // 20k+ viewers and listeners.
LIVENATION Music video.
A virtual reality music video + experiential campaign with art dynamically reacting to the beat of the music.
ART & MOTION.
Stop-motion experiments, illustrations, and 3D animations.