Google Cloud Next is Google's annual Cloud conference.
We wanted to bring some engaging delight to the conference online and offline. We brought to life a collection of visuals to be shared across Google's several social media accounts to support announcements and key conference moments.
The visuals were created in Tilt Brush (Google's Virtual Reality 3D painting and design program), and were also available to be experienced immersively in-person, in Virtual Reality.
2M + online reach • 35,000 in-person attendees
Demystifying the Cloud
For the average consumer, the concept of the cloud is fleeting. We took advantage of the strong engagement around the conference to tackle this issue.
The Logo Experience
Each letter of 'Next' was designed to represent an industry.
In order from N to T: healthcare, entertainment, retail, and finance.
Messaging: digital transformation through collaboration - powering teams to be faster, smarter, and together. Specific announcements highlighted: Calendar x Assistant integrations, updates to Hangouts Meet, Google Voice availability.
Google Cloud Partners
Key messaging: with G-Cloud, we will build and succeed together.