Google Cloud Next is Google's annual cloud conference for which I art directed immersive 3D VR experiences featuring Google Tilt Brush
2M + online reach • 35,000 in-person attendees
We wanted to bring some engaging delight to the conference online and offline. We brought to life a collection of visuals to be shared across Google's several social media accounts to support announcements and key conference moments.
The visuals were created in Tilt Brush (Google's Virtual Reality 3D painting and design program), and were also available to be experienced immersively in-person, in Virtual Reality.
DEMISTIFYING THE CLOUD
For the average consumer, the concept of the cloud is fleeting.
We took advantage of the strong engagement around the conference to tackle that.
THE LOGO EXPERIENCE
Each letter of 'Next' was designed to represent an industry.
In order from N to T: healthcare, entertainment, retail, and finance.
Featuring product updates to Calendar, Meet, Voice, and more around digital transformation through collaboration -- powering teams to be faster, smarter.
GOOGLE CLOUD PARTNERS
With Google Cloud, teams can build and succeed together.
Angela Haddad / Blaire Bender / Kelsey Spencer