CARTWHEEL
strategized and creative directed the launch of a generative ai animation startup
OVERVIEW
Cartwheel is a Generative AI text-to-3D-animation platform with an industry-leading foundational model. The platform allows you to bring your character to life as a 3D, editable, animated model (i.e. not pixels), just by typing.
I worked closely with the founders (brilliant combo of an ex-Open AI scientist and the ex-Head of Google Creative Lab) to orchestrate Cartwheel's emergence out of stealth into private beta.
This included all creative strategy & output across social, PR, OOH, content, as well as private beta strategy. Below you'll find some of the creative produced along the way.
LAUNCH VIDEO
BILLBOARD
Launched a billboard featuring one of Cartwheel's "signature" characters, Lin, doing a cartwheel across 3 alternating frames.
TEASERS
Prompt: "Dodge"
Prompt: "Do a salsa dance"
Prompt: "Do a happy dance"
Prompt: "Do a Cartwheel"
Prompt: "Practice martial arts"
Prompt: "Skip then walk"
