Marinello

Marinello Schools of Beauty was a cosmetology (beauty) school with 50 campuses across the nation and a century-long history of serving students of the beauty industry.

They wanted to redefine their visual identity. As Creative Director and Art Director, I led the effort of redefining their color palette, typography, logotype, and more, with a contemporary interpretation of beauty. The new identity features soft, romantic, feminine hues, with photography embodying the school's new identity.