Google Cloud Next is Google's annual Cloud conference.
Given the enterprise audience, we wanted to bring some engaging delight to the conference online and offline. We brought to life a collection of visuals to be shared across Google's several social media accounts to support announcements and key conference moments.
The visuals were created in Tilt Brush (Google's Virtual Reality 3D painting and design program), and were also available to be experienced immersively in-person, in Virtual Reality.
2M + online reach
THE LOGO EXPERIENCE
Each letter of 'Next' was designed to represent an industry.
In order from N to T: healthcare, entertainment, retail, and finance.
Messaging: digital transformation through collaboration - powering teams to be faster, smarter, and together.
Specific announcements highlighted: integration of Calendar with Assistant, updates to Hangouts Meet, Google Voice availability.
DEMYSTIFYING THE CLOUD
For the average consumer, the concept of the cloud is fleeting. We took advantage of the strong engagement around the conference to tackle that.
A visual representation of the showcase experience for those who couldn't attend in person.
GOOGLE CLOUD PARTNERS
Key messaging: with G-Cloud, we will build and succeed together.
A key moment of the conference.
Anthos is Google's revamped cloud services platform.