Microsoft

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Microsoft released Paint 3D - the classic Paint software, reimagined for 3D and Mixed Reality. As part of the Microsoft Creator Council, I worked closely with User Research & Product Marketing to create a campaign that drives developer awareness and showcases the capabilities of the tool & Surface Pro. I wanted to showcase the most unique aspect of this combination: the mobility of on-the-go Mixed Reality development.
The 3D art created in the video below was also used for Snapchat Lenses & Instagram Stories filters as additional pushes for the campaign.

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Video Campaign

🌟 The proof-of-concept

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Snapchat Lens & Instagram Spark AR Filter

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Snapshots

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My Role: Conceptualization; Creative Direction; Art Direction

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Product Marketing: Ellie Kemery
Videography: Benny Dam