Microsoft released Paint 3D - the classic Paint software, reimagined for 3D and Mixed Reality. As part of the Microsoft Creator Council, I worked closely with User Research & Product Marketing to create a campaign that drives developer awareness and showcases the capabilities of the tool & Surface Pro. I wanted to showcase the most unique aspect of this combination: the mobility of on-the-go Mixed Reality development.
The 3D art created in the video below was also used for Snapchat Lenses & Instagram Stories filters as additional pushes for the campaign.


Video Campaign

🌟 The proof-of-concept


Snapchat Lens & Instagram Spark AR Filter




My Role: Conceptualization; Creative Direction; Art Direction

Product Marketing: Ellie Kemery
Videography: Benny Dam