Marinello

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Marinello Schools of Beauty was a cosmetology (beauty) school with 50 campuses across the nation and a century-long history of serving students of the beauty industry.

They wanted to redefine their visual identity. As Creative Director and Art Director, I led the effort of redefining their color palette, typography, logotype, and more, with a contemporary interpretation of beauty. The new identity features soft, romantic, feminine hues, with photography embodying the school's new identity.

🌟 Click each photo to view its full version

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Website

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Informational Brochure for Students

Brochure Mockup

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Student Salon Store Banner

Outdoor Sign Mockup

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Student Salon Services Menu

Menu mockup 2

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Student Salon Newsletter

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Social Media Video Campaign for the Student Programs