Marinello

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Marinello Schools of Beauty was a cosmetology (beauty) school with 50 campuses across the nation and a century-long history of serving students of the beauty industry. They wanted to redefine their visual identity (color palette, typography, logotype, and more) with a contemporary interpretation of beauty. The new look features soft, romantic, feminine hues, with photography embodying the school's new identity.

🌟 Click each photo to view its full version

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Website

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Informational Brochure for Students

Brochure Mockup

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Student Salon Store Banner

Outdoor Sign Mockup

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Student Salon Services Menu

Menu mockup 2

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Student Salon Newsletter

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Social Media Video Campaign for the Student Programs

My Role: Creative Direction; Art Direction

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Brand Marketing: Barry Gilbert
UI/UX Designer: Kelly Tashiro
Marketing Analyst: Vidya Rayanoothala
Copywriter: Amanda Meadows
Photographer: Katherine Muniz