Live Nation

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Live Nation (Ticketmaster owner) is the world's leading music entertainment conglomerate. They wanted their new DJ talent Slaptop to stand out with his upcoming single 'Passenger.' To make that happen, we created a special activation with a Virtual Reality music video and invited some of his most loyal fans to experience it before his Los Angeles concert.

The VR music video features a first-person point-of-view, allowing the viewer to viscerally step into Slaptop's shoes. We amplified the immersive music experience with animated illustrations dynamically responding to the beat of the music.

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The Experience

🌟 To view the 360° experience below on desktop, please use Chrome and simply use your mouse or trackpad to move around the 360 degrees. If you are on a mobile device, please view it via the YouTube app.

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Snapshots

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Poster Campaign

LiveNation poster-alt

My Role: Art Direction; Art and animation

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Creative Director: Tai Crosby
Stitching: The Foundry
Stitching & Editing: Luis Artigas
Producer: Michaella Vu