Google Tilt Brush
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Every year, Google gets into the spirit of Halloween. For the 2018 campaign, we wanted to highlight the magic of Google Tilt Brush. We created a one-of-a-kind social media activation: Using the hashtag #TiltorTreat on Twitter, tens of thousands from Google's social media audience submitted costume requests.
As Art Director and Illustrator, I created the ideas directly in Virtual Reality using Google Tilt Brush. The results were then shared in GIF and video format on social media. The campaign has received several million impressions to-date, and still garnering more impressions every day.
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🌟 Campaign Teaser
How's your costume cauldron brewing? Whether scary or sweet, tweet a photo of your Halloween costume with #TiltOrTreat for a chance to have your look reimagined with Tilt Brush. The VR magic starts Monday, stay tuned! 👻 pic.twitter.com/oXYvrlh8Xi
— Google (@Google) October 26, 2018
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🌟 Campaign Interview
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🌟 Select CREATIONS
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🌟 More Google Tweets
Pardon us, which way to the pumpkin patch? @angelahaddad's got directions. #TiltOrTreat https://t.co/qCkRoDPxRK pic.twitter.com/uP5IF9naHR
— Google (@Google) October 29, 2018
Zombie our guest. This one from @angelahaddad is a no-brainer! #TiltOrTreat https://t.co/JOoYw5DyEa pic.twitter.com/H2J7xfKrNO
— Google (@Google) October 29, 2018
Thanks to @angelahaddad, your costume is far out *and* out of this world. #TiltOrTreat https://t.co/Jlpd1k31kU pic.twitter.com/p2N2mtIW8W
— Google (@Google) October 29, 2018
Thanks for getting this party startled! Happy #TiltOrTreat from VR artist @angelahaddad. https://t.co/4VySRj9pSn pic.twitter.com/VjKWN8oLcS
— Google (@Google) October 29, 2018
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🌟 Behind the Scenes



