Google Tilt Brush

Every year, Google gets into the spirit of Halloween. For the 2018 campaign, we wanted to highlight the magic of Google Tilt Brush. We created a one-of-a-kind social media activation: Using the hashtag #TiltorTreat on Twitter, tens of thousands from Google's social media audience submitted costume requests.

As Art Director and Illustrator, I created the ideas directly in Virtual Reality using Google Tilt Brush. The results were then shared in GIF and video format on social media. The campaign has received several million impressions to-date, and still garnering more impressions every day.

Scroll below to view some of the results and behind-the-scenes snapshots.