Google Cloud Next is Google's annual Cloud conference, attracting over 35,000 attendees. Given the enterprise audience, we wanted to bring some engaging delight to the conference online and offline. As Art Director and Designer, I worked closely with the Brand Marketing team to bring to life a collection of visual media (2D videos, images, and GIFs) to be shared across Google's social media network alongside announcements and key conference moments. The visuals were created in Tilt Brush (Google's Virtual Reality 3D painting and design program), and were available to be experienced immersively in-person, in Virtual Reality at the conference's Tilt Brush booth.
2+ million users
Scroll down to view the final products, and a description of the creative process behind each one. Don't miss the videos and social media posts, as they contain detailed fly-through videos of the immersive 3D experiences.
The Logo Experience
To kick off the conference and welcome its 35,000 attendees, we conceptualized an experience around the Next conference letters.
In order to showcase some of the major industries supported by Google Cloud, I reimagined each letter of 'Next' as a building housing an industry. In order from N to T: healthcare, entertainment, retail, and finance.
Make it with G-suite
Gsuite had many announcements to highlight at the conference, and we wanted to convey some of the major ones. The messaging of this experience revolved around the idea of digital transformation through collaboration. Gsuite reimagines how businesses can work by powering teams to be faster, smarter, and together than ever before. Specific announcements highlighted: integration of Calendar with Assistant, updates to Hangouts Meet, Google Voice availability.
Demystifying the Cloud
For the average consumer, the concept of the cloud is fleeting. We planned to take advantage of the strong engagement around the conference to relay the definition of the cloud to Google’s entire social media audience - not just enterprise and Google Cloud followers. The cloud is a powerful innovation that impacts every digitally-enabled consumer. In our explanation process, I wanted to showcase the basics of the cloud’s structure, starting with the undersea cables connected to data centers.
To add a little extra delight to the campaign, we wanted to create a visual representation of the showcase experience of Next, as the Next 2019 style was especially vibrant with unique characters. I wanted to bring those characters to life while portraying a few key pillars of the conference.
Google Cloud Partners
I conceptualized this piece around the idea that at Google Cloud, we will “build and succeed together.”
I depicted this with two sides coming together to show the value of the partner ecosystem. Key theme we wanted to relay: collaboration, making, building, and two entities coming together to create something bigger and better.
The announcement of Google Anthos was a key moment of the conference.
Anthos is Google's revamped cloud services platform. What makes Anthos unique is that it embraces a “multi-cloud” strategy. So, organizations that use multiple clouds for different tasks (e.g. AWS, Azure, etc.) can manage all of those functions with one portal - Anthos.
My Role: Art Direction; Concept Development; Design
Brand Marketing: Kelsey Spencer
Technical Manager: Alpay Kasal