AJ+ (AlJazeera, ContrastVR) wanted to tell the story of the modern-day disastrous repercussions of an oil spill in Nigeria that happened a decade ago. In order to build a campaign with impact, we created the narrative in 360° Virtual Reality, as I wanted to drive home a stark contrast: looking towards the left, viewers can experience the live action footage play as is (showcasing real imagery of the crisis-ridden land), and when looking towards the right, the footage was amplified with vibrant illustrations showcasing what the land looked like before the crisis.
The 360° VR experience is available on the Facebook pages of AJ+, AlJazeera English, and Amnesty International and has amassed over 2.7 million views thus far. The campaign has been featured and acclaimed by AJ+, Cheddar TV, Journalism.Co.UK, VRScout, and more.
25.7 million users
2.7 million views
One World Media 'Digital Media' award sponsored by Google
To view the full 7-minute experience, please visit AJ+.
To view the 360° trailer, please keep scrolling.
To view the 360° experience below on desktop, please use Chrome and simply use your mouse or trackpad to move around the 360 degrees. If you are on a mobile device, please view it via the YouTube app.
Film Festival Poster Campaign
My Role: Art Direction; Art and Animation
Editorial Lead: Zahra Rosool
Producer: Uzodinma Iweala
Animation: Maria Lauret
Graphic Designer: Tasneem Amiruddin